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You need to sign up on the Car Thing website and Spotify states that the device will only be available to “select” Spotify Premium members.

Sadly, the Car Thing isn’t quite available to the general public yet.

The Car Thing ships with three mounting accessories for connecting it to a vent, the dashboard, or the CD player, and can be powered either by the USB port in your car, or a USB adapter that fits into the lighter socket. Sure, that sounds like a bit of a drag, but what Spotify is betting on is a much more intuitive and easy-to-use interface that lets you listen to your favorite talk shows and music without fiddling with your phone as you drive. It still requires your smartphone too, given that it can’t connect to the internet independently.

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It doesn’t sport a speaker of its own, instead, it connects to your car’s built-in speaker system either via Bluetooth or an aux cable. Ultimately, the Car Thing works as an intermediary between your phone and your car’s speaker system. A button right below the dial lets you go back to the home screen, and 4 preset buttons on the top let you instantly play songs, stations, podcasts, or playlists of your choice. Alternatively, you could rotate the dial to navigate the dashboard, increase or decrease volume, or press it to select songs or play/pause music. The device comes with voice-controlled search too, and you can simply summon songs, artists, and playlists by using the command “Hey Spotify” before your query. The Spotify Car Thing is built to be compatible with vehicles regardless of make or model and displays a home screen with a touch-sensitive navigation dial slightly overlapping the screen to make the device look visually dramatic. It runs a version of the streaming company’s Car View, a simple interface that’s easy to use and navigate while driving, and while the device DOES have a touchscreen, it comes with physical dials and buttons that you can instinctively operate with your hand as you keep your eyes on the road.

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Available for free to a select group of applicants (you can sign up on Spotify’s Car Thing microsite), the Car Thing is a nifty little dashboard that brings Spotify to life in your automobile. Issued as a limited release, Spotify’s Car Thing provides a bridge between your car’s speaker system and your favorite online streaming service. Not every car comes with a smart dashboard, and it can be a nuisance to constantly lift up your phone and unlock it to pick a song or a podcast episode… especially when you’re driving.

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The software has evolved, although the hardware’s still playing catch-up. Now, you’re most likely to tune into your favorite podcast episode, or play music from a playlist on your streaming service. A decade ago, you’d switch the radio on and listen to the news or some music. Picture this… you’ve got a long, 30-minute drive to work. The Car Thing helps Spotify enter the hardware space too, and solidify its position in the one area where the market still remains untapped, and where honestly people require music/radio/podcasts the most… the car.

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It honestly makes sense, considering every one of Spotify’s competitors is in the hardware space too – Apple has the HomePod Mini and the AirPods complementing its Apple Music, and Amazon has the Echo series of smart speakers tying in with Prime Music. While its name probably makes it sound like something an executive at Spotify thought of overnight, the Spotify ‘Car Thing’ has been in the works for years.

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